Be Your Own Brand

封面

版权信息

More Praise for Be Your Own Brand

Acknowledgments

INTRODUCTION Being More of Who You Are

PART I Personal Brand Basics

1 Personal Brand: The Perception That You Made a Difference

2 A Strong Personal Brand Delivers on Three Important Expectations

3 Your Personal Brand Is Perceived from Three Different Dimensions

PART II Designing Your Personal Brand of Making a Difference

4 Authenticity: The Cornerstone to Building a Strong Brand

5 Creating Your Brand Platform: Dimensions and Ethos

6 A Promise to Be More of Who You Are

7 How Strong Is Your Personal Brand Today?

PART III Using the Power of Alignment to Build a Stronger Personal Brand

8 Aligning to Become a Stronger Brand

9 Personal Brand Building Has Gone Social

10 The Courage to Live Your Brand

Works Cited

Index